Case study · Bespoke bakery
The Coco Club
A family bakery with more than 30 years of baking behind it, and a website that finally lets the cakes do the talking.
01The brief
The cakes were already the selling point.
The Coco Club is a mother-and-daughter bakery in Cape Town. Customers arrive through Instagram, word of mouth and repeat orders for birthdays, weddings and graduations. What they needed was a place to see the work properly and to ask about a cake without a back-and-forth of “what do you make?” and “how much?”.
The brief was simple to say and harder to build: make the site feel as considered as the cakes, keep the photography front and centre, and make it effortless to enquire from a phone.
02What we built
Four decisions that shaped the site.
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A gallery, not a brochure
The homepage opens on the work. Cakes are grouped by what people actually search for — pavlovas, celebration cakes, floral and wedding, cupcakes, custom and festive — so a visitor can find their own occasion in seconds.
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Occasion-led navigation
Birthdays, weddings, graduations, letter cakes and festive bakes each jump straight to the relevant work. Nobody has to understand the menu before they can see whether the bakery makes what they want.
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Look closer without leaving
Every creation opens in place, full size, with its name and category. It keeps the browsing rhythm intact instead of sending people to a new page for every cake.
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An enquiry that arrives ready
Instead of a blank contact form, the enquiry flow collects the occasion, the date and the idea first, then hands over a complete message. The client spends less time asking questions and more time baking.
03The outcome
A shopfront that matches the kitchen.
The result is a site that behaves like a well-organised portfolio: quick to scan, generous with the photography, and pointed at a single next step. It does not invent prices or promise things the bakery cannot deliver. It shows the work and makes the conversation easy to start.
What changed for the client
A browsable body of work instead of a feed, one clear enquiry route, and a site that looks like the standard of the cakes. Delivered, approved and live.
